In a recent interview, Leica’s Chariman Andreas Kaufmann said the pro-camera maker was considering its own brand of smartphones.
Leica has already put its signature camera modules into the HUAWEI P9. The collaboration with Huawei has been lucrative, however Kaufmann still finds current smartphone models lacking.
“The phone nowadays is not fit really for photography … It’s used as a camera, it’s used as a video camera, but it’s not built that way and I think there’s a long way to go still.”
The legendary Leica Boss criticizes they way people hold their smartphone when taking pics, insinuating he prefers landscape before portrait orientation. He also said that while phones are perfect for street photography in theory, current smartphones don’t really live up to the expectation. His dream-phone would bring the true Leica experience to everyone’s favorite gadget. However, Kaufmann wasn’t sure his company actually could build the ideal camera-phone.
“I am not sure whether the company can do (this) … (But) one dream would be my personal dream: a true Leica phone,”
The HUAWEI P9, with it’s Leica branded dual-camera system tries to appeal to photographers. It totes one of the first commercialized main dual-camera systems. One camera shoots in color whereas the other shoots in monochrome. Combined, both RGB and black-and-white photos get that extra oomph! Its 12-megapixel cameras with 1.25µm pixels and with boosted details thanks to the monochrome sensor makes the HUAWEI P9 a quite formidable phone.
Though, the camera hasn’t been as appraised as the dual-camera systems of the iPhone 7 Plus or the more recent OnePlus 5. To be fair though, the HUAWEI P9’s custom Kirin 955 processor offers fast merging of the two camera’s images while providing optimized color and noise management. It even boasts a dedicated digital signal processor for post processing. The above-mentioned flagships have great features all-round in combination with better cameras however…
Watch the full interview with Kaufmann from CNBC:
What do you guys think about Leica’s ventures into the smartphone market?