Post Guidelines – Or how to be awesome!

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Begin with an h2 heading that explains something introductory.

Every post needs an engaging title! The h2 subtitle then draws the reader into the story. Find the h2 heading in the following drop-down list.

Apart from an awesome title, you need a colorful featured image. It must be at least 1024px wide. Pictures can be Googled or taken yourself. If you upload an image from the Internet; make sure it is Public Domain, Creative Commons etc. or if it’s ubiquitous enough, someone else’s picture is fine.

Please run the image through an image compressor before upload. For Mac, ImageOptim is recommended. For other systems, there are alternatives here. Preferred image format is .png (8-bit) for optimal resolution/size ratio.

Upload the image by first clicking here:

Then click Upload Files:

Insert the picture with full resolution. The WordPress theme will scale images according to the viewer’s screen resolution.

Featured videos are supported by the theme but not in combination with Facebook Instant Articles. So, any videos you use must be in line with text.

Add any image, video or other media by clicking the Add Media button. Videos must be at least 640px wide. For YouTube and other popular video sites, it’s enough to just paste the URL in the post for it to be embedded. For images, the same rules and procedures as for featured images applies.

Moving on…

To engage the reader and at the same time make it a leisure to read your post, try adding different subtitles to different sections. Keep your text airy by adding paragraphs often. Don’t use over-complicated words and phrases; however, building your own voice is important to capture your audience.

Spell-check is a must. Any grammar-Nazi will otherwise hunt you down in the comment section and the site loses general trust as a news source.

If you need to quote something use block quote.

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

All text you write should be your own. It’s okay to rearrange a news article into your own voice however, all copy & pasted text must be in block quotes, “quotation marks” or as a collapsible button. Take for example this press release:

Press Release

Volvo Car Group

Press Release

Date of issue

Jul 05, 2017 | ID: 210058

Volvo Cars to go all electric

Volvo Cars, the premium car maker, has announced that every Volvo it launches from 2019 will have an electric motor, marking the historic end of cars that only have an internal combustion engine (ICE) and placing electrification at the core of its future business.

The announcement represents one of the most significant moves by any car maker to embrace electrification and highlights how over a century after the invention of the internal combustion engine electrification is paving the way for a new chapter in automotive history.

“This is about the customer,” said Håkan Samuelsson, president and chief executive. “People increasingly demand electrified cars and we want to respond to our customers’ current and future needs. You can now pick and choose whichever electrified Volvo you wish.”

Volvo Cars will introduce a portfolio of electrified cars across its model range, embracing fully electric cars, plug in hybrid cars and mild hybrid cars.

It will launch five fully electric cars between 2019 and 2021, three of which will be Volvo models and two of which will be high performance electrified cars from Polestar, Volvo Cars’ performance car arm. Full details of these models will be announced at a later date.

These five cars will be supplemented by a range of petrol and diesel plug in hybrid and mild hybrid 48 volt options on all models, representing one of the broadest electrified car offerings of any car maker.

This means that there will in future be no Volvo cars without an electric motor, as pure ICE cars are gradually phased out and replaced by ICE cars that are enhanced with electrified options.

“This announcement marks the end of the solely combustion engine-powered car,” said Mr Samuelsson. “Volvo Cars has stated that it plans to have sold a total of 1m electrified cars by 2025. When we said it we meant it. This is how we are going to do it.”

The announcement underlines Volvo Cars’ commitment to minimising its environmental impact and making the cities of the future cleaner. Volvo Cars is focused on reducing the carbon emissions of both its products as well as its operations. It aims to have climate neutral manufacturing operations by 2025.

The decision also follows this month’s announcement that Volvo Cars will turn Polestar into a new separately-branded electrified global high performance car company. Thomas Ingenlath, Senior Vice President Design at Volvo Cars, will lead Polestar as Chief Executive Officer.

Use the following to insert a press release into your post:

[ expand title="Press Release"]paste here[/expand]

(Remove the space before “expand title” above for it to work).

Categories vs Tags

Categories are general terms for what your post is about.

As of writing, The Gadget Site has the following categories:

  • AI
  • Automotive
  • Blockchain
  • Desktops
  • Drones
  • Featured*
  • Gadgets
  • Gaming
  • Hi-Fi
  • IoT (Internet of Things)
  • Laptops
  • Phones
  • Reviews
  • Robotics
  • Security
  • VR

Try to use these general categories when writing posts. If you feel strongly that there is a category missing from our spectrum, let us know. *The Featured category is only used to feature certain posts on the front page. One post may fit into multiple categories, for example Reviews + Phones. Try not to use more than two categories per post.

Tags are specific terms for what your post is about. If your post is about Gaming, use that category. However, tag your post with Nintendo, Mario, Zelda, Nintendo Switch if that is what your post is specifically about. Try out the most used tags first, before choosing to add new ones. If you use a press release or video in your post, please tag it with Press Release and/or Video.

As for word count…

Your posts must be at least 300 words long.

A common target is between 300-1000 words long. Longer posts tend to lose readership unless you’re a very skilled writer. Google and Facebook won’t count posts with lots of images and media as long posts. Only word count counts so to speak.

Please provide an excerpt for your post. This is helpful both to Google ranking and when posting to social media. As reference, somewhere around the first 55 words of the post will do. Copy and paste the excerpt in the Excerpt tab (or write your own).

Writing Reviews

Writing reviews should be a 1000-word post at least. Consider things like pricing, design, connectivity, battery life, comparable products etc. to give a well-rounded and objective review. Be sure to add a lot of pictures, videos and other media to give life to the product in question.

Sometimes we will receive review items from companies asking us to do reviews. These will be distributed to you when it’s your turn to write a review. You may of course review things you own, can borrow or otherwise get hold of.

End your review with points X/10 using the Post Settings>Review tab.

Finally, don’t forget your sources!

Sources are great for credibility. It makes your post stand out among the myriads of those who don’t cite their sources. Use either via or source forms at the bottom of the Post Settings>General tab


Feels like a lot? It really isn’t. Take your time and enjoy writing posts for The Gadget Site. Save a draft and repeatedly come back to it when you feel like. Anything you post will pass through an Editor first for review. If you get skilled enough, you might as well become Editor yourself!

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