How VR Will Change the Automotive Industry

Ford and Oculus Rift

VR will in many exciting ways transform the world we live in. An industry to greatly benefit from VR-applications is the automotive industry and here’s how!

Imagine yourself shopping for your dream ride. You check out the leather seats, the xenon high-beams, the different paint jobs and listen to the roar of the engine. You sample the legroom of the backseat and fold out a cup holder. Now, imagine doing it all from the comfort of your living room. With virtual reality (VR), you can! In fact, many car makers today are completely revamping their marketing strategies, designing their showrooms so customers can take a ride in new vehicles without leaving the building.

From test driving the car to designing the vehicle itself, VR promises to revolutionize the automotive industry. As the technology advances and VR-headsets become mainstream, no motor brand can afford not to be on-board the hype train. Prototyping of new models can potentially be done together with the customers themselves, greatly reducing the need of producing physical prototypes. Safety features can be safely demonstrated while the customer is “driving” the vehicles in a virtual environment; think experiencing a crash, without the pain.

Future driving licenses could be taken from home. People living in rural areas often stay clear of the highways as they usually don’t have any close by. Training through VR-simulations of real highways could alleviate those fears. Explaining the dangers of texting-and-driving can be made overly-pedagogical through VR (and perhaps overly-graphic)…

“Ford can have a group of designers in Detroit reviewing a model while talking to designers in Cologne and Australia, all immersed in the same world at the same time.”

As you can see, the possibilities are endless. The following infographic, kindly put together by Woodstock Motors further explains the future of VR in motoring.

By courtesy of Woodstock Motors